That’s why we’ve compiled this curated list of content marketing statistics every marketer should know in 2025. These stats reveal how content is performing across platforms, which formats work best, and how smart brands are adapting to stay relevant.
In the fast-paced world of digital marketing, content isn’t just king—it’s the entire kingdom. But with every brand shouting for attention online, creating just any content isn’t enough. You need to back your strategy with insights that show where audiences are paying attention, how they’re engaging, and what actually drives ROI.
Whether you’re building a new content strategy or levelling up your existing one, use these numbers to guide your next moves.
Why Content Marketing Statistics Still Reigns in 2025
Content marketing continues to be one of the most effective, scalable, and cost-efficient marketing strategies available. It builds trust, nurtures leads, boosts SEO, and fuels social media.
But to do it well, you need to stay informed—and strategic.
📊 Key Content Marketing Statistics You Shouldn’t Ignore
1. Content Creation Is Still the Backbone of Digital Growth
- 69% of businesses plan to increase their content marketing budget in 2025.
- Companies that publish blog content regularly generate 67% more monthly leads than those that don’t.
- 47% of buyers view 3 to 5 pieces of content before engaging with a sales rep.
2. Quality > Quantity, Always
- 81% of marketers say quality content drives more success than frequent publishing.
- Long-form content (1,500+ words) gets 77% more backlinks on average than short posts.
- Consistency is key: Brands that post weekly generate 2x more traffic.
3. SEO and Content Go Hand in Hand
- 72% of marketers say content marketing improves engagement and SEO ranking.
- Blogging increases indexed pages by 434%, which drives visibility.
- Organic search still delivers the highest ROI across channels.
4. Video and Visual Content Are Surging
- 91% of marketers use video as a key part of their content strategy.
- Videos on landing pages can increase conversions by 86%.
- Infographics are liked and shared 3x more than any other content type on social media.
5. Distribution Channels Matter
- Email remains the top content distribution channel with 87% of marketers relying on it.
- LinkedIn is the most effective B2B platform for content distribution.
- Interactive content (quizzes, polls, tools) sees 2x more engagement than static content.
How to Use These Stats to Power Your Strategy
These numbers don’t just look good in a deck. They should influence:
🔹 Your Content Plan
- Focus on producing fewer, better pieces of content.
- Include blog posts, long-form articles, and value-packed social media content.
🔹 Your Channel Strategy
- Double down on SEO, video, and high-engagement channels like LinkedIn and email.
🔹 Your Creative Direction
- Make use of infographics, videos, and interactive formats.
- Tell stories that align with buyer intent and decision-making journeys.
Conclusion: Content Backed by Data Wins
You can’t afford to guess in today’s market. These Content Marketing Statistics highlight what’s working right now—and where brands should focus their energy in 2025.
APE Marketing works with brands who want more than likes and impressions. We build strategies rooted in data, psychology, and content that actually convert.
Ready to stop winging it and start scaling with content? Let’s talk.
